This month we put the Spotlight on Kenneth Cole Productions, Inc.
This month's Outlook - The Great Consumer Trade-Up. As consumers are trading down in their apparel shopping habits, retailers are trading up to a new, less price-sensitive consumer.
If you are a subscriber just log in and you can access the May 2008 Apparel Strategist in minutes...if not, just register on the site and click the "Get a Subscription" link in the Main Menu and you can be reading your first issue of the Apparel Strategist today!
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No, this isn’t a lesson about squares and angles, it’s about the changing shape of the industry. We’ll throw in a little physics, too...the forces that drive the markets have changed as well as the “shape” of doing business.
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The Limited has spun off a few entities over the years, rewarding their shareholders with a piece of brands that they have built and are ready to stand on their own.
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Starting with the November issue (published on/around Nov 1, 2007) the Apparel Strategist will be moving to a new delivery format. We now be delivering our newsletter exclusively through electronic means, either via email or by download from this web site.
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There are many more free articles available on ApparelStrategist.com for registered visitors. Simply click on the "Register" link and a simple registration form will allow you to view much more content than is currently displayed, including Spotlights on Quiksilver, Under Armour, and other companies, along with several of our Outlook columns.
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journal of the apparel and textile industries available today. Our readership
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Two economists take a trip to an undeveloped country to check on the market for shoes. They return to their respective companies to give their reports to the company executives. |
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