This month we put the Spotlight on Under Armour.
This month's Outlook - Unemployment and Apparel. How has high unemployment impacted apparel sales? Is the worst over?
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No, this is not a treatise on global warming. The polarization referred to here is that of markets moving in diametrically opposed directions.
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There really hasn’t been much activity in the IPO market for apparel companies over the past several years. With the supply side of the industry in a state of flux and the retail tide shifting (to end up who knows where)... |
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On January 19, 2009, I headed to a department store near my home in Westchester County, NY, to find something to wear to an inaugural ball in Washington the following night. I had exactly one hour to shop between my children’s activities. Upon entering the eveningwear department I spotted several racks of beautiful gowns. “I’ll definitely find something here,” I predicted, and immediately set to work.
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Over the last three decades, G-III Apparel Group has become a top US supplier of fashion outerwear, selling leather and cloth coats and jackets to Wal*Mart, Saks and 2,400 stores in between. Though sales are expected to grow 40% in the fiscal year ending January 31, to a record $715 million, earnings will be flat at best. How will a company that is so specialized sustain profitable growth in the challenging period ahead?
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No, this isn’t a lesson about squares and angles, it’s about the changing shape of the industry. We’ll throw in a little physics, too...the forces that drive the markets have changed as well as the “shape” of doing business.
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The Limited has spun off a few entities over the years, rewarding their shareholders with a piece of brands that they have built and are ready to stand on their own.
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Here are the answers to the Industry IQ Test on page 12 of the June 2009 issue of The Apparel Strategist:
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Two economists take a trip to an undeveloped country to check on the market for shoes. They return to their respective companies to give their reports to the company executives. |
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